Constructing Clean Living Behavior through Local Culture: Evidence from Penglipuran Traditional Village, Bali
DOI:
https://doi.org/10.59065/jissr.v6i2.291Keywords:
clean living behavior, local culture, awig-awig, social construction, environmental behaviorAbstract
Clean living behavior is often understood as an outcome of individual awareness or public health intervention. However, in culturally rooted communities, such behavior may also be shaped by collective values, customary rules, and everyday social practices. This study examines how local culture constructs and sustains clean living behavior in Penglipuran Traditional Village, Bali, a village widely recognized for its clean and orderly environment. Using a qualitative descriptive approach, data were collected through observation, in-depth interviews, and documentation involving traditional leaders, village stakeholders, and community members. The data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing, with source and method triangulation used to strengthen validity. The findings show that clean living behavior in Penglipuran is constructed through the internalization of cultural values, the enforcement of customary rules known as awig-awig, collective participation through gotong royong, and informal social control. Cleanliness is not merely practiced as an individual habit, but is understood as a form of social responsibility, cultural identity, and harmony between humans and their environment. This study highlights the importance of local wisdom as a socio-cultural foundation for sustainable environmental behavior and community-based cleanliness governance.
Downloads
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Berger, P. L., & Luckmann, T. (1966). The social construction of reality: A treatise in the sociology of knowledge. Anchor Books.
Geertz, C. (1973). The interpretation of cultures. Basic Books.
Pitana, I. G. (2010). Tri Hita Karana—The local wisdom of the Balinese in managing development. In R. Conrady & M. Buck (Eds.), Trends and issues in global tourism 2010 (pp. 139–150). Springer. https://doi.org/10.1007/978-3-642-10829-7_18
Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. Simon & Schuster.
Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309–317. https://doi.org/10.1016/j.jenvp.2008.10.004
Triandis, H. C. (1995). Individualism and collectivism. Westview Press.
Warren, C. (1993). Adat and dinas: Balinese communities in the Indonesian state. Oxford University Press.
World Health Organization. (1986). Ottawa charter for health promotion. World Health Organization.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.
Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice (4th ed.). SAGE Publications.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Berger, P. L., & Luckmann, T. (1966). The social construction of reality: A treatise in the sociology of knowledge. Anchor Books.
Geertz, C. (1973). The interpretation of cultures. Basic Books.
Ostrom, E. (1990). Governing the commons: The evolution of institutions for collective action. Cambridge University Press.
Pitana, I. G. (2010). Tri Hita Karana—The local wisdom of the Balinese in managing development. In R. Conrady & M. Buck (Eds.), Trends and issues in global tourism 2010 (pp. 139–150). Springer. https://doi.org/10.1007/978-3-642-10829-7_18
Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. Simon & Schuster.
Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309–317. https://doi.org/10.1016/j.jenvp.2008.10.004
Triandis, H. C. (1995). Individualism and collectivism. Westview Press.
Warren, C. (1993). Adat and dinas: Balinese communities in the Indonesian state. Oxford University Press.
Ariati, N. K., Wirata, G., & Astawa, I. W. (2025). Sustainable waste management model in Bali: Integration of public policy and local wisdom. IAPA 2025 Hybrid Annual Conference & Congress, 274–288. https://doi.org/10.30589/proceedings.2025.1332
Jamilah, A. S. N., Rahman, I. F., Ertinawati, Y., Maryani, S., & Marlina, N. (2025). Upaya peningkatan budaya perilaku hidup bersih dan sehat melalui literasi lingkungan berbasis informasi, komunikasi dan edukasi. Jurnal Gembira: Pengabdian Kepada Masyarakat, 3(05), 2058–2067.
Paramita, I. B. G. (2025). Integrasi kearifan lokal Tri Hita Karana dalam pengelolaan pariwisata berkelanjutan: Studi kasus Desa Penglipuran, Bali. Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu, 6(1), 63–74.
Pradipta, I., & Saraswati Putri, L. G. (2024). Sustainable water governance based on the local wisdom of Tri Hita Karana and Sad Kertih values: Impact for environmental sustainability. International Journal of Environmental Impacts, 7(2), 181–190. https://doi.org/10.18280/ijei.070203
Suminar, J. R., Hafiar, H., Amin, K., & Prastowo, A. A. (2024). Predicting pro-environmental behavior among Generation Z in Indonesia: The role of family norms and exposure to social media information. Frontiers in Communication, 9, 1461609. https://doi.org/10.3389/fcomm.2024.1461609
Suparta, W., Astawan, P., Swaste, M., & Pice, I. K. (2025). Eco-spiritual learning through Tri Hita Karana: Developing environmental ethics in secondary education. Widya: Jurnal Ilmu Pendidikan, 307–318. https://doi.org/10.63577/wid.vi.193
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Muhammad Ilyas, Syamasu A Kamaruddin, Ahmadin, Arlin Adam

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish in this journal agree to the following conditions:
- Authors retain the copyright of their work while granting the journal the right of first publication. The published work is licensed under the Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license (https://creativecommons.org/licenses/by-sa/4.0/). This license permits others to share and adapt the work, provided that proper credit is given to the original author(s) and the journal as the initial publisher.
- Authors may establish separate, additional agreements for the non-exclusive distribution of their published work (e.g., depositing it in an institutional repository or including it in a book), as long as they acknowledge its original publication in this journal.
- Authors must sign a copyright transfer agreement once they have reviewed and approved the final proof provided by JISSR before publication.







